- Managing all marketing for the company and activities within the marketing department
- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader
- Developing the marketing strategy for the company in line with company objectives
- Leading market research efforts to uncover the viability of current and existing services
- Deepen relationships with all media and organization to ensure the most effective messaging and positioning of the organization
- Responsible for working with executives to determine budgets and targets
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
- Analysing potential strategic partner relationship for company marketing
- Creation and publication of all marketing material in line with marketing plans
- Monitor and report on effectiveness of marketing communication
- Oversee creation and delivery of press releases, advertisements, and other marketing materials
- Design print ads and publications
- Gather and analyze customer insight
- Nurture and enrich all external perceptions of the company and growth of market share
- Take calculated risks based on data-driven analytics
- Maintain effective internal communication to ensure that all relevant company functions are kept informed or marketing objectives