- Administer all marketing for the company and activities within the marketing department
- Develop and execute new concepts, business models, channels and partners to position business as innovator and leader
- Developing the marketing plan and strategy for the company in line with company objectives
- Leading market research efforts to uncover the viability of current and existing services
- Deepen relationships with all media and organization to ensure the most effective messaging and positioning of the organization
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
- Analysing potential strategic partner relationship for company marketing
- Handling events and working with executives to determine budgets and targets
- Content creation for social media and website
- Creation and publication of all marketing material in line with marketing plans
- Monitor and report on effectiveness of marketing communication
- Oversee creation and delivery of press releases, advertisements, and other marketing materials
- Design print ads and publications
- Gather and analyze customer insight
- Nurture and enrich all external perceptions of the company and growth of market share
- Take calculated risks based on data-driven analytics
- Maintain effective internal communication to ensure that all relevant company functions are kept informed or marketing objectives