Company Introduction
Employees are important assets for McDonald's. Every employee represents the promise behind the McDonald's brand. The dedication and loyalty of our employees are rewarded in many ways. That is why we have loyal employees with us for 10-20 years in joy and sorrow.
McDonald’s Indonesia is looking for the energetic, smart, experienced and qualified person. Please join us to bigger and grow with us.
Primary Responsibility
With the help of MM, develop annual brand strategic plan to grow the assigned business platform
With the help of MM, develop marketing calendar for the assigned business platforms which should resonate with marketing strategies and master marketing plan.
Build good partnership with cross functional team to ensure excellent execution up to level stores level.
Work closely with IT team, digital team and appointed agency in managing digital promotional materials to be displayed in our corporate website.
Coordinate the development of promotion programs, public relations, brand activation and market research activities with respective team.
Review the performance of each campaigns (post campaign report) and submit recommendation for change in the brand plan to remedy non achievement to budget
Work together with Marketing budget supervisor to monitor monthly expenditure in accordance to approved budget
Review market dynamics and continuously update of competitor’s latest campaign including TVC, print advertisement and brand activation programs
Develop store brief and other communication tools required for Operation team
Carry out store visits on a regular basis to stay abreast of needs of operation, efficient practice of strategies to determine customer's acceptance and evaluate effectiveness of campaign/promotion
Liaise with other departments (Operation, Training, SCQA) to ensure marketing programs in local stores including local store marketing programs are in accordance with marketing strategies
Qualification
Qualification
Experienced working in marketing department at least 3 years
Has a previous experiences working with creative advertising agency
Good communication and presentation skill
A good team player yet able to work as an individual
Resilient with strong motivation to excel
Informasi lebih lanjut
Bidang Pekerjaan |
Status Kepegawaian |
Perencanaan/Strategi Perusahaan
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Full-Time
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Pendidikan Terakhir |
Gaji |
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Tingkat Jabatan |
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