Primary Responsibility
- To manage corporate external communications business activity, including sponsorship, social media channel and corporate social responsibility on alignment with Corporate Annual Objective
Scope of Work :
- Develop an external communications plan including strategy, goals, budget, tactics and post mortem analysis- Direct social media team to engage audiences across traditional and new media- Scrutinize opportunities for partnerships, sponsorships and advertising on an on-going basis.- Craft CSR plans and work with relevant internal stakeholders to implement them. Manage and track goals and metrics.
Accountability and KPI’s Critical Tasks and Expected Contributions/Results :
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media- Coordinate all public relations activities- Leverage existing media relationships and cultivate new contacts within business and industry media- Manage media inquiries and interview requests- Create content for press releases, byline articles and keynote presentations- Monitor, analyze and communicate PR results on a quarterly basis- Build relationships with thought leaders to grow industry awareness- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them- Oversee extensive employee volunteerism and charitable matching gift program that involves thousands of Cigna employees each year.- Manage CSR reporting process, working with other departments to collect social data.- Take primary responsibility for maintaining internal and external CSR communications
Qualification
Qualification
Experience/Knowledge Requirements :
- 7 years of experience in public relations required- Bachelor Degree- Proven track record designing and executing successful public relations campaigns at both a local and national level- Strong relationships with both local and national business and industry media outlets- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews- Exceptional writing and editing skills- Solid experience with social media including blogs, Facebook, Twitter, etc.- Event planning experience- BA/MA degree in Marketing, Advertising, Communications or a related discipline
Informasi lebih lanjut
Bidang Pekerjaan |
Status Kepegawaian |
Public Relations
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Full-Time
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Pendidikan Terakhir |
Gaji |
-
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Sesuai Peraturan Perusahaan
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Tingkat Jabatan |
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