Primary Responsibility
- Prepare budget, research plan and allocate resources
- Determine new opportunities and trends
- Gather and evaluate relevant market and competitor information to review market position and determine threats
- Manage intelligence specialists, develop current client relations and conduct regional projects
- Design market research proposals and oversee research projects
- Manage and direct Customer and Consumer Intelligence Specialists
- Handle Retail Services System marketing database
- Review and manage direct marketing lists for direct mail, telemarketing and email marketing campaigns
- Establish and maintain promo codes and multiple billing databases with Market Research
- Follow campaign results and reports and review them
- Review predictive model tool to optimize direct mail returns
- Conduct ad hoc analysis to get market insights
Qualification
Qualification
- Bachelor’s Degree majoring in Marketing or Accounting and Computer Science from reputable university
- Significant and proven experience (2 – 5 years) with both qualitative and quantitative state of the art research methodologies. Ability to multi-task and be proactive & independent in a fast-paced, dynamic environment
- Proven ability to effectively manage large-scale market research and budgets including: market shares analysis, deep understanding of retail data, planning of brand innovation/equity projects, concept/product development, communication development and brand equity understanding/measurement
- Proven track record as a top performer within a multi-cultural environment, strong consumer insight background and passion, proven skills including initiative, strategic and analytic skills and communication
- Commercial understanding of corporate and operational business issues
- Strong understanding of marketing strategy, planning issues, budgeting and priority setting
- Ability to understand business strategies, tactics and implement measurable research plans
- Excellent communication skills in English both written and oral
- Good leadership and presentation skills
Informasi lebih lanjut
Bidang Pekerjaan |
Status Kepegawaian |
Perencanaan/Strategi Perusahaan, Analisa/Riset Pasar, Consultant
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Full-Time
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Pendidikan Terakhir |
Gaji |
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Sesuai Peraturan Perusahaan
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Tingkat Jabatan |
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