- Create Brand Building- Together with sales to achieve the company goals- Supervise Communication Material- Supervise the 3rd Party- Planning and monitoring brand activation (digital, ATL & BTL)- Planning Integrated Marketing Communication in support annual brand campaign with agency- Responsible for brand building, liaising with agencies, production of in-house promotional materials and publications.- Understanding market and customer- Keep up to date with market trends and new developments utilizing information for business improvement- Accountability for brand’s performance and working closely with Sales Team
Goals: - Brand Share Index- Market Share Index- Achievement