Researching, developing, and presenting paid digital media plans and optimization recommendations
Maintaining relationships and negotiating contracts with external media account representatives
Managing the paid digital and social media budget, including processing insertion orders, approving invoices, and reconciling funds at the end of campaigns.
Trafficking and QAing ad tags and creative using 3rd party ad serving tools
Providing digital activity and campaign performance insight reports, and presenting these reports to the client when necessary.
coordinating creative assets and approval external partners, project management and account team.
working with client and their social agencies to sponsor social posts
assisting in capabilities presentations and research for new business opportunities
Understanding and constantly evaluating current and emerging trends and their impact on business strategies