The Email Marketing Executive will be expected to develop and track email campaign to ultimate increase our business email marketing success. Your purpose is to ensure that all email campaigns are aligned with the company’s overall strategy, branding, and marketing and sales goals. The email marketer will help turn mailing list subscribers into users of our technology and services. They find ways to promote a customer-centric perspective through email.
•Know how to segment the customer database to create targeted messages.
• Generate and analyze data from the campaign in order to identify strengths and weaknesses to optimize future email marketing campaigns.
• Use lifecycle marketing tools to create a system of triggered messages based on customer preferences and actions.
• Look for ways that email can help other departments solve problems, save or make money, or achieve other goals.
• Help to create and test new email marketing templates and direct marketing communications
• Analyze and report on the success of direct/email marketing campaigns
• Proving an ability to launch successful email marketing campaigns
• Possesses experience reporting and analyzing data
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.