Summary of Role
This role requires you to be hands-on in the areas of digital product management, to plan for digital marketing allocation, ad spend and campaign execution on relevant channels across the South-East Asian region. You will be required to be familiar with executive metrics, read analytics, and generate improvement suggestions and reports to be used for immediate action.
Primary Responsibilities
Digital Marketing and CRM Campaigns
Collaborate internally with marketing and product teams to build relevant acquisition goals
Plan, execute and optimize digital marketing campaigns (SEO, SEM and email/database marketing)
Regularly report on campaign performance with recommendations for optimization
Regularly analyze digital assets for SEO optimization opportunities and implement SEO programs
Provides insights and guidance to Marketing Director on digital content marketing strategic priorities
Coordinate the creation and distribution of digital content (e.g. website, blogs, press releases and social media posts)
Oversees and manage day to day digital operations activities and provide recommendation for improvement
Maintain a strong online company voice through social media
Liaise with marketing, branding and business development teams to ensure brand consistency
Stay up-to-date with digital media developments