Digital Performance Campaigns
To localise/translate campaign materials for the digital performance team based in HQ on Indonesian campaigns
Help develop an awesome search marketing activities targeting Indonesian students
Develop our PPC strategy and work closely with Digital Performance team, Product and other teams to track campaign analytics.
Work closely with Sales team to Design, plan and carry out campaign activities for paid clients, to drive traffic and/or leads
Tackle Indonesian keyword lists.Product/Content
To translate and ensure easyuni.co.id user interface is constantly updated into local Bahasa Indonesia
To advise technology team (where necessary) on features that are required uniquely for Indonesian visitorsSocial/Community/Content
To do regular social engagements/posts on relevant social channels (i.e. facebook, twitter, instagram etc.) targeting Indonesian students
To write unique contents specially for our Indonesian visitors in easyuni.co.id portal
To recruit, manage, motivate and quality control team of Indonesian localisers to help localise/translate contents (university info, courses info andarticles) within easyuni.co.idOffline Marketing / Events
Identify, develop and meet school (high school and colleges) counsellors through research, cold calls and networking events and perform close follow-ups
Present easyuni’s products and services as a unique and strong platform to successfully place students into colleges and universities worldwide
May be required to travel to schools to build strong networks and relationships with school counsellors
Assist in business development planning, business strategy and marketing strategies to increase brand exposure and market penetration in schools
Lead, develop and manage the easyuni Student Ambassador Program in Indonesia
Formulate in-school on-ground and online marketing strategies to increase brand awareness to school students and boost student recruitment
Achieve and exceed agreed targets
Prepare reports for management and business development activities