Primary Responsibility
Campaign strategy
● Identifying client objectives and advising on suitable measurement strategies
● Benchmarking performance across all online channels and advising on KPIs
● Using methodical performance analysis to influence/support campaign strategies
Reporting and Analysis
● Developing custom marketing dashboard concepts for client reporting via Excel
● Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
● Analysing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
● Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
● Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
● Performing ad-hoc analytics and conversion optimisation consultancies for clients and influencing conversion optimisation strategies with solid analytical data
Qualification
Qualification
Qualifications and Requirements:
● Bachelor's or Master degree in Marketing or a related field
● 1-2 years of experience in the related field (Digital Marketing Analyst or Digital Marketing)
● An excellent command of Indonesian and English
Software
● Proven working experience in digital marketing
● Experience working with analytical software (e.g. Google Analytics)
● High level of experience in data analysis techniques and advanced Excel
● Experience working with Google Adwords and other paid search platforms
● Experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social
● Experience in working with website optimisation tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc.
● Up-to-date with the latest trends and best practices in online marketing and measurement
Character
Ability to work with minimal supervision and keep supervisors informed
Ability to work well in a team environment and with clients or colleagues based remotely via video conference
Must be able to meet established deadlines
Ability to communicate in clear and concise terms
Ability to develop clear, unique and precise data analyses
Informasi lebih lanjut
Bidang Pekerjaan |
Status Kepegawaian |
Data Analysis
|
Full-Time
|
Pendidikan Terakhir |
Gaji |
Sarjana/S1
|
Sesuai Peraturan Perusahaan
|
Tingkat Jabatan |
|
Staff/Executive/Officer
|
-
|
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