The Marketing Manager will be responsible for mobile product-related marketing activities such as market trends, competitive analysis, consumer behaviors. He/she will craft the messaging and positioning for products and collaborate with the multi teams. Marketing Manager will be accountable for
- User Acquisition
- Building marketing operations, implementing promotion such as offline events and exhibition
- Building partnerships with local companies for marketing alliances and cross-marketing
- Following up partnerships with local telecom operators and handset manufacturers
- Oversee consumer insights, including focus groups and surveys
- Work closely with product management to develop strategic product positioning for games
- Motivating the marketing team to reach its objectives