Primary Responsibility
• Contribute to the overall strategy development and implementation of the cart abandonment consumer offering;• Work closely with a Digital departments, Creative departments and others departments who involved to architect and implement the overall look and feel of the outbound consumer communications materials and website offering;• Write all copy to support consumer communication efforts (solicitation, email, and website). Develop unique, new concepts. Make every test count;• Create copy templates for ongoing use in consumer communications. Look for efficiencies to improve speed to market for testing;• Help with customer service scripts;• Establish strong relationships across departments and an understanding of client needs, the consumer experience, marketing strategy and operational capabilities;• While working on multiple projects, the duties of a copywriter may comprise:• Attending or holding meetings with account executives, at which time the client's requirements and core messages are discussed;• Gaining a deep understanding of the product, target audience and competitor activities in the market;• Exploring different ideas and concepts for both the visual and verbal elements in union with the creative team;• Preparing drafts of different initial options for the creative director. They may either be rejected or developed into workable concepts;• Once a few options have been finalized by the team, preparing them in the form of a story board to be presented to the client;• Make changes to the copy until the client is satisfied may play a role in coordinating the production phase : booking and liaising with designers, illustrators, printers, photographers and production companies;• Liaising with external parties such as media, freelance contributors and community for content sourcing purpose, and assisting each party when they have to liaise with design or IT team for the purpose.
Qualification
Qualification
• Bachelor’s Degree in English Literature, Communications, Journalism, Creative Writing or related field• Experience writing for digital and social platforms (in apparel/fashion magazine / web / retail)• Ability to synthesize and write about new concepts and topics on brand and in a timely manner• Excellent in writing English and Bahasa Indonesia• Excellent teamwork, communication and interpersonal skills
Informasi lebih lanjut
Bidang Pekerjaan |
Status Kepegawaian |
Wartawan
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Full-Time
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Pendidikan Terakhir |
Gaji |
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Sesuai Peraturan Perusahaan
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Tingkat Jabatan |
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