Listening & Reporting
Utilitze social listening tools like Radian6 and Buzzlogic to generate insights
Summarize insights and conversations to create actionable, client-facing reports that lead to optimization
Create and maintain Content Calendars, including writing Facebook Status Updates
Post relevant content in accordance with Content Calender
Review user generated comments and posts in a quick and timely manner
Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience.
Enforce the Social Media Guidelines as defined by the brand.
Escalate User Generated Content, where appropriate, to internal and client stakeholders.
To shortlist quality winners (non-spam accounts) for UGC contests
Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
Understanding of popular social networks – design, functionality, users
Proficiency in PowerPoint and presentation tools and skills.
Proficiency in social listening tools like Radian6 / Digimind / Mention.
Exceptional communication skills within the agency team.
Very high attention to detail.
Excellent verbal, written, and presentation skills.
2 to 3 years of experience managing social media platforms or communities for brands
Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.
Prior experience in service sector will be a plus.
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