Primary Responsibility
You will be tasked with growing Sleekr brand from the ground up; monitoring the perfect balance between customer needs and company vision, understanding who we are and where we are going.
Research and segment customers together with available data or generate new data points (customer insights) to provide a true unique (and powerful) value proposition for all segments
Create Brand Plans, and Go-to Market Strategies, adjust Brand Positioning by customer segment to guarantee the Sleekr Brand is seen as a trusted, consistent and engaging brand across all customer segments.
Define and lead communications strategy building brand equity with the consumer targets.
Define, measure and report brand performance specifications (ROI, KPI´s), cost and price parameters, market applications and potential sales estimates.
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues, reporting findings in a consistent and structured way.
Oversee all creative marketing output (copy, content, creative and media across all channels)
Efficiently manage the brand budget to guarantee we get maximum impact vs our spent.
Qualification
Qualification
Experience in brand and communications min 5 years.
Proven track record in building brand from the ground up.
Background in B2B is a plus.
Thorough knowledge of marketing principles, brand, product and service management
Informasi lebih lanjut
Bidang Pekerjaan |
Status Kepegawaian |
General Marketing
|
Full-Time
|
Pendidikan Terakhir |
Gaji |
Sarjana/S1
|
Sesuai Peraturan Perusahaan
|
Tingkat Jabatan |
|
Manager
|
-
|
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