Primary Responsibility
• Develop deep expertise of the market place, retail dynamics, consumer and shopper behaviour• Understand all aspects of key outlets’ business and marketing goals in order to create and explore opportunities that achieve and surpass those goals • Responsible for collecting, maintaining and feeding key local market intelligence around competition, customers, distributors and industry to the commercial team• Drive customer engagement through presentations of product lines, brand plans, ad-hoc presentations to local Sales teams and key local customers• Ensure effective execution of 365 Degrees Essentials to maximize demand creation within outlets• Prepare countrywide Depletion Activation Plans keeping in mind the brand guidelines & assist the commercial team in achieving their targets• Lead the development of digital customer marketing strategies for portfolio customer marketing programmes and deliver inspirational solutions that meet the needs of the trade, shoppers and consumers• Develop, implement and evaluate national below the line activities across brands in coordination with branding and commercial, ensuring integration with ATL activity• Provide leadership, direction and motivation and create a stimulating environment where all team members clearly understand roles and responsibilities and feel involved, valued & supported
Qualification
Qualification
• 2 years experience in the same position in a leading FMCG• 6-8 years experience on management level in an FMCG/Food & Beverage industry in a sales or marketing function • Excellent spoken and written English• Experience in lifestyle/luxury industry• Proven success in achieving volume targets• Proven track record working with brands across FMCG channels• Strong market development and selling experience• Good understanding of trade aspect as well as consumer insights• Budget management experience
Informasi lebih lanjut
Bidang Pekerjaan |
Status Kepegawaian |
General Marketing, Public Relations, Telemarketing
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Full-Time
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Pendidikan Terakhir |
Gaji |
-
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Sesuai Peraturan Perusahaan
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Tingkat Jabatan |
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-
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